In this episode, we’re walking through the essential steps to optimize your Facebook Business Page, including choosing the right profile and header images, writing a clear and compelling bio, removing tabs your business doesn’t need, and gettin...

In this episode, we’re diving into the art of building authentic connections on LinkedIn. Discover how to find people in your target market and send connection requests that get accepted without looking spammy. Learn why starting genuine conver...

In this episode of The New Marketing for Your Small Business, we explore how to boost your LinkedIn presence through strategic content and engagement. Learn why sharing valuable content is key to building credibility, what types of pos...

In this episode, we focus on optimizing your LinkedIn profile to attract the right connections and boost your brand presence. Learn how to create a professional profile image that makes a great first impression, design a header image that showc...

The theme for this episode is updates! First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. Then we dive into the CRM that is a part of Meta's...

In this episode, William interviews Luke about the marketing journey that he has taken over the past 14 years with his ecommerce side business, Luke's Toy Store. We cover everything from banner ads in 2009 all the way up to TikTok videos in 202...

In this episode, Luke and William kick things off with a discussion about hashtags. Are they still valid and useful? How has hashtag strategy changed for 2023? Then we move into a new lead gen tool in Facebook Reels. This episode is packed with...

In this episode, Luke and William focus on how to succeed on Linkedin, including how to set up your profile correctly, how to add connections without looking spammy, and what kind of content your audience likes. We hope you will take this infor...

In this episode, Luke and William talk about where YOUR audience is. Which social media platforms are they using and how can you reach them on those platforms? What kind of content works best and how often should you post? We cover a lot of gro...

In this episode, Luke and William talk about Reels - the short-form, vertical video format that has been gaining popularity on social media platforms. First, we start with the basics: what exactly are Reels, and why should businesses consider u...

Luke and William chat about Google Business Profiles (formerly called Google MyBusiness) and offer tips on how to get YOUR profile seen by more potential customers. Luke also offers up a few SEO tips related to Google Business Profiles, includi...

Luke and William chat about Facebook Ads and if they are truly effective for small business marketing. We go through a few examples and offer some helpful tips on audience targeting.Would you like to join our community of small business...

In this episode we chat with two mortgage professionals about how they utilize digital marketing to build and grow their businesses! Kelly Kirk from Summit Mortgage is an Instagram pro who creates a lot of fun educational content for her audien...

Our special guest Niki Ramirez is one of the top marketers in the property restoration world. In this episode, we learn about some of the secrets that Niki has used to get to that point, her marketing do's and don'ts, and some great tips that b...

In this episode, Luke interviews William to learn more about his background in content creation and marketing.  We discover William's love for content goes to his days as a teenage hip-hop producer in the late 90s.

In this episode, William interviews Luke to learn more about his background in content creation and marketing.  We also discover Luke's been an entrepreneur since grade school. Such a cool episode!  

In this episode Luke Porter and William Schultz introduce themselves to the audience and talk about what they can expect from the New Marketing For Our Small Business Podcast.