New Marketing For Your Small Business
A podcast that is geared toward helping small business owners navigate their way through the everchanging world of marketing. We deliver the latest opportunities to help your small business grow and prosper in a digital world
Episodes
13 episodes since 2022
Episode 13: Updates to Instagram Reels and Meta Business Suite
The theme for this episode is updates! First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. Then we dive into the CRM that is a part of Meta's...
December 11, 2023
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Season 1
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Episode 13
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31:30
Episode 12: Minimates and Luke's Toy Store
In this episode, William interviews Luke about the marketing journey that he has taken over the past 14 years with his ecommerce side business, Luke's Toy Store. We cover everything from banner ads in 2009 all the way up to TikTok videos in 202...
August 19, 2023
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Season 1
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Episode 12
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46:02
Episode 11: Are Hashtags Dead? Plus New Facebook Reels Lead Magnets!
In this episode, Luke and William kick things off with a discussion about hashtags. Are they still valid and useful? How has hashtag strategy changed for 2023? Then we move into a new lead gen tool in Facebook Reels. This episode is packed with...
July 27, 2023
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Season 1
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Episode 11
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31:09
Episode 10: How to Win on Linkedin
In this episode, Luke and William focus on how to succeed on Linkedin, including how to set up your profile correctly, how to add connections without looking spammy, and what kind of content your audience likes. We hope you will take this infor...
June 19, 2023
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Season 1
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Episode 10
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31:02
Episode 9: Where is Your Audience?
In this episode, Luke and William talk about where YOUR audience is. Which social media platforms are they using and how can you reach them on those platforms? What kind of content works best and how often should you post? We cover a lot of gro...
April 06, 2023
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30:41
Episode 8: Using Reels for your Small Business Marketing
In this episode, Luke and William talk about Reels - the short-form, vertical video format that has been gaining popularity on social media platforms. First, we start with the basics: what exactly are Reels, and why should businesses consider u...
March 16, 2023
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Season 1
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Episode 8
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23:22
Episode 7: Optimizing Your Google Business Profile
Luke and William chat about Google Business Profiles (formerly called Google MyBusiness) and offer tips on how to get YOUR profile seen by more potential customers. Luke also offers up a few SEO tips related to Google Business Profiles, includi...
January 18, 2023
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Season 1
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Episode 7
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31:42
Episode 6: Do Facebook Ads Really Work For Small Businesses?
Luke and William chat about Facebook Ads and if they are truly effective for small business marketing. We go through a few examples and offer some helpful tips on audience targeting.Would you like to join our community of small business...
December 22, 2022
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Season 1
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Episode 6
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30:35
Episode 5: Special Guests Kelly Kirk and Holly Nelson
In this episode we chat with two mortgage professionals about how they utilize digital marketing to build and grow their businesses! Kelly Kirk from Summit Mortgage is an Instagram pro who creates a lot of fun educational content for her audien...
November 22, 2022
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Season 1
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Episode 5
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1:07:04
Episode 4: Special Guest Niki Ramirez
Our special guest Niki Ramirez is one of the top marketers in the property restoration world. In this episode, we learn about some of the secrets that Niki has used to get to that point, her marketing do's and don'ts, and some great tips that b...
October 31, 2022
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Season 1
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Episode 4
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34:46
Episode 3: The William Schultz Origin Story
In this episode, Luke interviews William to learn more about his background in content creation and marketing. We discover William's love for content goes to his days as a teenage hip-hop producer in the late 90s.
July 05, 2022
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Season 1
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Episode 3
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26:15